FAQ
Questions, answered.
Everything you need to know before your first campaign, in plain words.
Getting started
What is Arago?
Arago lets you advertise on websites and mobile apps yourself. The DSP runs your campaigns, Map chooses where they show and Creative builds the ads.
Who is it for?
Small businesses, large retailers and agencies. It is simple enough for a first campaign and handles hundreds of stores or clients from one account.
Do I need advertising experience?
No. Choose your area, add your ad and set a budget. Arago handles the rest, and every advanced setting stays optional.
Can I use just one product?
Yes. Start with the DSP, Map or Creative and add the others when you need them.
Pricing and budget
Is Arago free?
Yes. Arago is free and open, with every product and every feature included. See the pricing page.
Is there a minimum spend?
No. Start with a small budget and increase it once you see results.
How is my budget spent?
You set a budget for each line item. Our AI spends it where it works best, and you can change it at any time.
Campaigns and areas
Where do my ads appear?
On websites and mobile apps. You can name the ones you want to appear on, or the ones you never want to see.
How do I choose where my ads show?
Map targets the area people really travel from, measured in real driving time around each of your stores.
Can I run campaigns for many stores or clients?
Yes. Create one line item per store or client, each with its own area and budget, and follow them all in one report.
What results will I see?
Impressions, clicks, click rate, viewable CPM and spend for every line item.
Ads
What kind of ads can I run?
Rich media ads people can play with, such as reveal, flip, scratch, slider and carousel. Try them in the showcase.
Do I need a designer?
No. Pick a format and add your products. The same ad adapts to every size with the same shape.
Are my ads checked before they run?
Yes. Each ad is checked for its advertiser and category before it goes live.